Multi-Touch Attribution & Budget Allocation: How CSSBUY Link Optimizes Cross-Platform Procure-to-Proxy Ads
In cross-platform advertising for proxy purchasing services, accurately attributing conversions to the right channels is critical. CSSBUY's proprietary multi-touch attribution model, powered by Markov chain calculations in their spreadsheet system, reveals hidden patterns in customer journeys—and transforms budget efficiency.
The CSSBUY Spreadsheet: A Markov Chain Approach
Traditional last-click models fail to capture the complex customer pathways
By analyzing 12,000+ touchpoints, the model identified a surprising trend: 35% of high-LTV customers entered via fashion blogger collaborations, despite these videos representing only 22% of the budget.
Video-First Budget Shifts Reduce CAC by 38%
After reallocating CSSBUY link budgets based on the spreadsheet's findings:
| Metric | Before Optimization | After Optimization |
|---|---|---|
| Video Content Allocation | 22% | 43% |
| Cost per Acquisition | $11.6 | $7.2 |
| Customer Quality Score* | 68 | 82 |
*Measured by repeat purchase rate and average order value
Key Takeaways for Proxy Service Marketers
- KOL video content outperforms static ads in cultural commerce contexts
- Markov-based attribution exposes hidden conversion accelerators
- Dynamic budget adjustment requires granular touchpoint tracking
Ready to refine your cross-border ad strategy? Explore case studies at CSSBUY News